La Carrera Panamericana is not a place for explanations. It is public, unpredictable and demands decisions. This project follows exactly that claim: one car, one team and a route that forgives nothing at all.
In 2026 we take the start – prepared, visible and under conditions that leave no room for hesitation ever again..
THE TOUGHEST
ROAD RALLY
IN THE WORLD
October 16, 2026
October 22, 2026
2,175 MILES
2,175 miles across Mexico connect route, people and brand presence — visibly and consistently over several days.
EIGHT STAGES
Eight stages structure the race and create new situations, decisions and public presence each day.
932 MILES TOP SPEED
High speed creates tension, challenges technology and makes performance under pressure tangibly visible.
OVER 90 TEAMS
More than 90 teams compete directly, making performance, comparability and relevance clearly visible.
AT A GLANCE
WELCOME TO THE GLOBAL STAGE
INTERNATIONALLY
VISIBLE
La Carrera Panamericana is one of the most media-visible motorsport events worldwide.
The rally takes place publicly, across multiple cities and over seven days, with continuous presence in traditional and digital media.
866 Millions
153 Millions USD
6.000+
international
media contacts
commercial
media value
officially published content worldwide
100+ Millions
Social-Media-Impressions
34+ Millions
direct contacts
along the route
1.200+
accredited media representatives
Experience, technology and media at the highest level – aligned as one unit.
THE TEAM
DRIVER TEAM
Two drivers, one car, one goal.
Experience, vehicle understanding and precision under conditions that allow no mistakes.
Christian
Werner
Horst
Schierle
Marvin
Burk
Stefan
Merkle
Mediateam
The media team works in parallel with the race – fast, structured and resilient.
Content is created where performance happens. Real, close and professional.
Mechanic Team
Two mechanics, full responsibility.
Preparation, maintenance and fast solutions – ensuring the car is ready for action every day.
Daniel
Mayer
Ben
Johanson
PASSION AND VISION
SPONSORS
La Carrera Panamericana is not background noise.
It is a stage. A stress test. Public exposure.
Our partners are not simply “present.”
They are part of the project.
Vehicle, team, media work and digital channels are interconnected.
Brands are not placed – they are experienced.
On the route, in coverage and in long-term documentation.
The number of partners is deliberately limited.
Each collaboration is designed to be exclusive.
Each presence clearly defined.
TITLE SPONSOR
MAIN SPONSOR
ASSOCIATE SPONSOR
SUPPORTER
Those who join here do not buy space.
They become part of a story that will last forever.
IMPRESSIONS
These images are not staged. They are created on the road.
Between stages, heat, altitude and decisions. Between concentration and exhaustion.
Between public exposure and absolute focus.
La Carrera Panamericana does not appear on command. It happens — and then it stays forever.
QUESTIONS?
